I’ve always been driven by the need to improve the world around me – trying to make life easier and more fulfilling, and less annoying and frustrating. How systems, processes and services work, and in what way people interact within this environment, fascinates me endlessly. I’m happiest when I can enable and guide teams in creating services that truly improve the lives of people, while supporting businesses to be more resilient and sustainable.

Leveraging my expertise in product and service design, I take pride in my ability to connect strategy, prototyping, execution and operations, being the linking pin between all these phases from a design perspective.

Being fluent in the fields of user research, behavioral design, design thinking, systemic and strategic design, I always start by investigating the problem, finding root causes and spotting opportunities to improve, and then designing smart solutions and achievable goals within a workable approach.

I’ve worked successfully for international clients such as Ahold Delhaize, Rituals, Ministerie van VWS, Port of Amsterdam, Philips, G-star, KLM, and KPN.